Spreading their network and presence in corporate video surveillance industry, Access Global contacted DotsLinker to revamp their brand to develop a very innovative image. The cryptography was designed to illustrate their most commonly used equipment.
Must be simply but at the same time, must be very corporate, slightly futuristic touch and bold. Must be impressive both in visual and concept.
Thought process and execution
Brilliance is a gift and DotsLinker has it.
We created the logo design for Access Global in a very smart way using the architecture of a video composite cable and shaped it as logo. If we dissect the positive and negative cathodes vertically, we get the shape as shown in figure 1.1. two wires from the right hand side connecting both the outer circular grip and inside male pin.
A vertical rounded rectangle covered cathodes in a casing shape distinguished with brilliant red and beautiful blue colors. Figure 1.2.
Intelligently caps locking the letter 'e' as shown in 'accEss' tells about electronic aspect of the company. Figure 1.3. And lastly, the word global, nicely coloring earth and sky in red and blue colors respectively.
As shown in figure 1.5, entire typography and cryptography was assembled together to design a great logo.
According to company brand report statistics, the logo design by DotsLinker positively reshaped their entire company approach, their presentations improved and eventually, considerable increase in sales and corporate pride.