Babyroo deals is blankets for infants. The materials used in manufacturing these blankets and innovative as they are developed from virtually un-imaginable natural resources. This environment friendly and health conscious company awarded the job to DotsLinker to create such a logo which is heart touching, cute and show the ultimate sense of care.
The word babyroo is combination of two words, 'Baby' and 'roo' from 'kangaroo'.
Referring to the rules of natural, the basic laws that cannot be challenged and realizing them always give warmth to the heart. Kangaroo was designed with a very handy and securing gift, its pouch, where its offspring spend initial months of its life receiving utter affection from its mother.. loved, protected and warm.
This logo image is to be used on various platforms such as internet, print, screen and fabric embroidery. This product is intended to be extremely practical and easy to use and handled even by people of younger age and the baby would be safe and covered. It had to have clarity, simplicity and beauty, at the same time, we had to make sure we don't forget to touch your heart when you see our design.
When we say the term babyroo, one can easily imaging a figure of kangaroo and its baby with it. But only a highly skilled graphic designer can put together a beautiful illustration together.
Baby's face has the expressions of softness, freshness, curiosity and comfort. Emphasizing on the fact that this product was designed for everyday use and is highly practical so kangaroo was illustrated as on the run. Baby will remain secure. See figure 1.1 and 1.2.
Beautifully selected type face was retouched to illustrate the term 'babyroo' with a lovely expression. See figure 1.3. The double 'O' (oo) demonstrate wide open sparkling eyes, showing freshness, health and a gorgeous smile from the letter 'R'. This style shows the satisfaction and happiness that this product is intended to bring in the life of a mom and her baby.
Finally the entire illustration was locked in a heart which was again, illustrated skillfully to fit around the body of kangaroo and the type face. Figure 1.4.
You can view the final logo in figure 1.5, we hope that it has touched not your heart, but your soul that loves children and is aware of the level of comfort a baby requires during infancy.
The business took a comfortable and productive start and on their way to success. The logo design by DotsLinker was proudly displayed on every single item where applicable.