A rapidly emerging cosmetic company with its innovative approach in freshness of products. DotsLinker LLC took time to understand every aspect of brand projection while developing a very effective logo.
Creative professionals at DotsLinker are known to create professional illustrations and graphic designs based on very basic and every day real life concepts. Fresh Intervention stepped into cosmetic industry with very useful approach and layout of their products to ensure freshness and safe application. Their logo had to be equally good for internet, print and, packaging and screen. Elegance and simplicity had to be achieved. Fashion, cosmetic and beauty is all about everyday use, elegance, style an color... yet the logo was intended not to be color dependent. Which ever theme we create, this logo must fit all.
The letter 'F' is itself a very stylish figure with a certain attitude towards strength, standing tall and still forward looking. We illustrated it in an even more stylized form with a modern and chic expression, Together with the letter 'i', we built a perfect looking synergy and created graphically balanced design. See figure 1.1 and 1.2.
Now, together 'F' and 'i' form an angel and / or a bird shape, see figure 1.3. Retaining the individuality of letter forms and achieving the symbolic form of an angel. Considering the aspect that even though being a fashion brand, the logo had to be color independent, it was perfectly constructed to use the dot of 'i' to be the anchor of the design. See figure 1.4. Use any color from the palette and it will look fantastic.
Black for depth and grace, whereas red as symbol of passion, aggression, progress, and related to female gender, was selected to be the default color anchor. On the same hand, fresh intervention logo in full black is equally futuristic and elegant.
The client proactively requested DotsLinker to create entire corporate advertising campaign.